Optimizing web pages for search engines does not mean creating special pages for search engines. Optimizing web pages for search engines is often the same as optimizing web pages for web surfers.

If you do it correctly, your website will be attractive to both web surfers and search engine spiders. The following list shows nine factors that can improve the usability of your website as well as your search engine rankings.
1. You should use custom 404 not found error pages

Usability: If your 404 not found page contains links to other pages of your website or a search form then people might remain on your website.

Search engine optimization: Proper 404 error pages make sure that search engines index the right pages of your website.
2. You should have fast loading web pages

Usability: Web surfers don’t want to wait for web pages.

Search engine optimization: Search engines can index your web pages more easily.

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Almost all SEO’s agree that using frames will have devasting results on your search engine rankings. Is it true?We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis.

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Most people have the notion that generating traffic is a one-off event, and it involves spending huge sums of money on advertising.

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A listing in Yahoo can boost your site’s page rankings exponentially but unfortunately it is one of the most finicky and difficult sites to get into. For one thing they don’t allow you to piggyback by using well-known keywords or brand names. It is all original, you and manually arranged.

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