Google Insights
Have you read Google’s application for a patent on their search algorithm?. These news reports have certainly created a great deal of activity and uneasiness on the whole Web community and Internet marketing. For example, link spamming was argued pretty broadly in the application. The United States Patent Application (#0050071741) has set comprehensive boundaries on excessive link building which I certainly would like to see that it gets done ever since of the prevalence of Linking Psychosis.
SOME OF MY SEO ANALYSIS OF GOOGLE’S ALGORITHM:
But what I don’t agree entirely is the manner in which they attribute the merit of web pages by how popular it gets. I don’t believe in the perspective that popularity ought to be taken as having a superior value but this appears to be what the states.
ADVERTISING SHOWN IN YOUR WEB-SITE HAS AN EFFECT ON YOUR RANK TOO
One more intriguing entry in the application is the way they will rank a website based on the kinds of advertisements appear on your site. Thus, if a well-known advertiser like Amazon ran an ad on your page, then your website will be ranked highly. This is a huge bonus for websites that get to have highly popular companies place ads on their pages. But the odd thing is that what if you have certain products or services available for purchase in your website, could you run an Amazon advert for the same services or products in order to acquire high rank? Why would anyone promote the competitor’s products or services just to rank higher on search engines? Now, It will be interesting to see how Google will select the online firms who will provide the higher rankings to the websites where their ads appear in. To me this is another case of putting more worth to being huge and popular rather than looking into the quality and significance of a website. The paper as well talks about earlier information related to a website ranking in a particular point of time, highlighting how its popularity abruptly surges specially when it comes to website traffic whenever the website is 0 and how it basically modifies its rankings.
Another component that is worth mentioning is determining the value of pages based on user maintained and generated data that scans through your browser’s bookmarks and favorites. Now that makes me question if this algorithm aspect is within the limits of user privacy. Would you permit Google to look into your computer and see what sites you have bookmarked and placed in your ‘favorites’ folder?
CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?
Furthermore, Google will also take note your browser’s cache files as a resources of knowing the value of a website. The application also states that search engines will examine cookies to learn of the shifting attraction (could be upward or downward) of a particular web page. This could also be against the limits of privacy as well. The application document also has an entry on imposing further burdens on newly built websites by giving them mediocre standing for a prolonged period of time. For algorithms that are not readily detected and for long term purchases of domain names, the application document express that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” If that’s the rationale, then it would be crucial to basically expand the lifetime of your domain name registrations since it will give improved ratings. If approved, this will create changes in the domain name business given that domain name registrations will become a valuable component in a determining a website’s ranking. This application possibly will result in domain names being be bought and sold rather than being left to expire at the end of their registration periods. Are we looking at selling of domain names as becoming a profitable business? We’ll see over time if that happens.
THOSE STARTING OFF TO UNDERSTAND SEARCH ENGINE MARKETING NEED TO KEEP THIS IN MIND:
The document also includes that it will be imposing penalties to sites that are linked to ‘illegitimate’ domains. I hope they discover a technique to establish if the links are from competitors that want to destroy a site by intentionally linking the competitors’ sites to ‘illegitimate’ domains. With all the talk about links connected to quality page rankings, it looks like older content will be at a disadvantage because it is old and consequently it will likely be on the losing end when it comes to getting new links. But then again if the content is still useful and applicable then to some extent it could still get links to it. Coming now to anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are very important factors in shaping rank. This means that if links accumulate, they would differ as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.
SUPERIOR CLICKTHROUGH RATIOS HAVE AN EFFECT ON GOOGLE SEO:
One last big item in the application document is the ‘clickthrough’ data that Google determines from their search engine results that give sites higher rankings if they get superior ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google has the capacity to verify the number of times that a site is selected from the search results page and even the amount of time that site visitors spend looking at the document in the link. This is where Google gets some of the data on how a page is ranked. With all the interesting things mentioned in the patent application paper, I imagine it would be a lot more exciting to find out the people’s reactions to the content of the document. So get ready to hit the forums and see what the people have to say.
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