Like all of the major search engines, MSN builds their index of sites using spiders to crawl the web finding new and changed information. This information is then processed by the MSN servers using complex algorithms to determine which sites are most relevant to the search query entered. This may seem like an extraordinarily complex process and it is however the resulting environment is simple: all search engine algorithms are mathematical and thus, there is a fixed set of rules and factors which, if addressed correctly, will result in a high ranking. In short, because it’s math we have the benefit of knowing that if we take action x and action y we will get result z.

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MSN is an engine that is still very easy to manipulate with spammy page content, which makes its search results not as relevant as Google or Yahoo’s results. MSN still gets it fair share of searches though so it is worth seo optimizing for.

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