For years, “link popularity” and “Google PageRank” have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.

What is Link Popularity?

The theory goes something like this: The search engine Powers That Be have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.

PageRank Does Not Equal Link Popularit

It’s important to note that Google PageRank is not the same thing as link popularity. PR is actually a subset of link popularity. Whereas PR focuses strictly on the quantity and popularity of links, link popularity adds a “quality factor” into the equation. Unfortunately, many people mistakenly use the terms “link popularity” and “PageRank ” interchangeably, which has served to confuse the issue further.

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Link popularity building tools had a bad reputation in the past in the area of search engine optimization. Many webmasters argued that in order to deceive search engines these tools would artificially inflate the link popularity score of web sites .

It have been true for the first generation of these tools but then ARELIS came up, promising to be the first serious reciprocal links management tool.

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How link popularity can help your rankings?

We’ll tell you the answer now.
A high percentage of #1 ranked Web pages on Google don’t contain the search term in the body text or in the META tags. How can that be? The answer is: These top ranked Web pages have high link popularity and a good PageRank(tm).

In our series we’re going to teach you how to obtain high link popularity and a good PageRank so that your Web pages can get a high ranking on Google and other search engines.For successful Web sites,Link Popularity plays an important role in it.

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