Link building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords.

The basics about keywords in text links and link bombs

Google tries to find a relation between the words that are used to link to your site and the content of your website. If many websites link to your website with the word “tomatoes” then Google’s algorithm will come to the conclusion that your website should be listed in the search results for the keyword “tomatoes”.

The keywords in the links to a website have been so important for your SEO and Google that people managed to get websites to the top of Google’s search results for very obscure keywords. For example, some people started a scheme in which they asked their friends to link to the official website of George W. Bush with the keyword “miserable failure”.

The result was that George W. Bush’s website was #1 on Google for that keyword. In the meantime, Google has learned to deal with these so-called Google bombs and it’s not as easy to manipulate the results with the links as it has been.

What you should do if your website has no links

When you try to get links from other websites, you should make sure that they help you to increase your rankings for your keywords. That means that you must make sure that the links to your website contain your keywords.

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Search engine optimization is not difficult if you understand the basic concepts. If you know what to do, your website will get the best possible rankings on Google and other important search engines.

Light bulbThe following list will help you to better understand SEO or to explain SEO to your clients:

Four things you should know about link building

1. Google doesn’t like paid links

Google considers links to your site as editorial votes for its quality. A paid link is not editorial. Google’s anti-spam team has asked webmasters to report paid links. If your competitors report your paid links, Google might penalize your website.

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Link building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords.

The basics about keywords in text links and link bombs

Google tries to find a relation between the words that are used to link to your site and the content of your website. If many websites link to your website with the word “tomatoes” then Google’s algorithm will come to the conclusion that your website should be listed in the search results for the keyword “tomatoes”.

The keywords in the links to a website have been so important for Google that people managed to get websites to the top of Google’s search results for very obscure keywords. For example, some people started a scheme in which they asked their friends to link to the official website of George W. Bush with the keyword “miserable failure”.

(more…)

Link building is one of the most important things that you have to do if you want to get high rankings on Google and other major search engines.

Indeed, there are many parallels. The following points illustrate why link building is like losing weight and how this can help you to get better results.

Fact 1: You have to be consistent

appleIt won’t help your rankings much if you get many links at once and then stop building links. Search engines also consider how many websites link to your site over time.

Doing a 12 hour workout on a single day and then doing nothing won’t help you to lose weight. It will probably be bad for your health. The same applies to links. If you get many links at once and then no links at all, search engines might think that you try to cheat them with a linking system.

If you want to lose weight, you have to be consistent. You might not see immediate results but there is a constant change and some day, you’ll find that you’re much thinner.

Link building works exactly like that. Do not try to game search engines by joining link systems or buying links. Get one link at a time, optimize your pages and the rankings of your website will improve steadily.

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