Key Word Research
- Wednesday Sep 1,2010 06:13 PM
- By poster
- In General SEO Tips
Before you even consider making a web page, you should research the key words behind it. Knowing how many people are searching for your particular key words is crucial to making money online. They want to find key words with high amounts of searches and low amounts competition. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.
The first thing you want to do is find out what key words people are searching for. You can do this by using a free tool within Google Adwords. Sign up for a free account with them. Following this, you can go into the opportunities section and find the key word research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. You’ll even get the synonyms to your search term and their search volumes as well. If this already seems like too much work, you can always visit http://www.surgeseo.com . Those that are still with me can learn more in the following paragraphs.
Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. These different options will be explained with the key word “used cars”.
A great broad match example would be “used up old cars” for the term “used cars”. This type of search is not very well targeted. If you want customers that are looking to buy used cars from you, you won’t find them with that keyword.
The term “red used cars” is a good example of a phrase match term. Notice that the key words are still right next to each other in the same order. They will however, have other words to the front and back of them which may or may not be relevant.
You’ll want to follow the results of the exact match. Our minnesota seo organization tends to exclusively use the exact match keyword research method. Using the exact match method you’ll get the number of people who are only searching with the term “used cars”. If the numbers look good, you can make a site based off of this key word. If you find the numbers are not as high as you like, you can always try to use one of its synonyms.