The answer to this question is simple: one. A single web page should not be optimized for more than one keyword. Of course, that keyword can consist of several words, for example “buy inexpensive golf shoes”.

If you have optimized one of your web pages for that keyword (it’s actually a key phrase) then you should not optimize the same page for other keywords.

It’s much better if a web page is highly relevant to one keyword than somewhat relevant to many search terms. If you concentrate on one keyword per page then it is much more likely that your web page will get a top listing on Google and SEO friendly for that keyword.

If you also want to get high rankings for your other keywords such as “brown golf shoes”, “golf shop” or “golf equipment” then you should optimize other pages of your website for these keywords.

You will get the best possible results if you optimize different pages of your website for different but related keywords.

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You can benefit indirectly from high authority sites through second-tier links

Suppose you have found a great authority site that has something to do with the topic of your website. The authority site links to many other websites but for some reason, the webmaster doesn’t want to link to your site.

If the high authority website doesn’t want to link to your site, ask the websites to which it links if they want to link to your site. If you get a link from these sites, the high authority website will still have a positive influence on your own site and your SEO.

This is what you should do:

1. Find a high quality, high authority website (it should be old, have many inbound links and good rankings on Google).

2. Ask the high authority website for a link to your website.

3. Visit the websites to which the high authority website links and ask the webmasters of these sites if they want to link to your site.

Of course, these second-tier links are not as valuable as links from the top-notch site. However, they are still very valuable and chances are that they are more valuable than many other links that you can get on the Internet.

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Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate?

What is the bounce rate?

There are two definitions: the bounce rate of your website is the percentage of visitors who see just one page of your website or the percentage of visitors who stay on your site for a small amount of time (only a few seconds).

The bounce rate helps you to measure the quality of traffic that your website gets and it also helps you to find out where your web pages could be improved.

Google’s definition of the bounce rate

The Google Analytics documentation defines the bounce rate as follows:

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Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion.

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