Trust is a major factor in Google’s ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content.
A high trust level is crucial if you want to get high Google rankings
The reason why some websites do better than others is trust. Some websites have managed to reach a very high trust level and SEO firendly with Google. That helps them to get higher rankings on search engines than you do.
Google doesn’t want to list spam sites in the search results. For that reason, it is important to show Google that your website is for real, that you’re not a spammer and that you plan to stay in business for a long time.
Here are some things you can do to show Google’s algorithm that it can trust your website.
1. Things you should consider about your domain name
The age of a domain is important to Google. When you start a new online business, consider buying an old domain name if a suitable name is available.
If you start with a new domain, buy it with a renewal period of two years and more. You show Google that your domain is not a throwaway domain by doing so.
Check your WHOIS records and make sure that the contact information is correct. Do not use exotic top level domains. If you are in the USA, use .com, .net or .org. If you’re in another country, use the official top level domain of your country.
Don’t overuse hyphens in your URL. For example, www.keyword-keyword1-keyword2-keyword3-keyword4-keyword5.com might look spammy.