1. What’s the title of your page? I don’t know how many times I see titles such as “Article” or “Contact us”. Search engine robots will not get all excited about that term, and people will not search for that term either. It is much better to title your page “SEO Services in Australia:Search Engine Optimization:Promote Your Website Trafficult On Internet” or “Contact the SEO support today”. By the way, this is the singlest but most important place to include your keyword phrases.
2. Remember that the search engines don’t read pictures although a picture might be worth a thouand words. Make sure to write out your keywords in text, not part of graphic title you hire somebody to prepare for you. It also means that you should not only show pictures of your products, but also write out the names, and possibly a keyword description with the title.
3. What’s the URL of your website? Your name won’t help you there. Your key search term will. In this instance, I might pick www.seo-services.com, for example (if that is one of your top keyword phrases). Hire somebody who knows what he is doing to develop the right keyword strategy for you BEFORE you choose your domain name.
4. Have several pages of articles related to your website’s topic. Use a different keyword search term for each article. For instance, one article might use frequently the term “seo services”, while another might use the term “search engine optimization”.
5. What about that navigation menu that appears on every single page of your website? Does it say “Contact the SEO expert?” Or “about the SEO expert”. Or “links about SEO?” Need I say more?
If your website is about life insurance, you have little hope of hitting the front pages of any search engine. “Life insurance” is such a competitive search engine marketplace. Unless, of course, people are searching for a very specific and rare niche. Even then, I suspect you will need much more than these five tips.
In fact, there are dozens, if not hundreds of things you can do to win the search engine race. These top five search engine optimization tips are a great start, whatever your website is about.