If you want to get high quality targeted traffic and friendly SEO to your Web site.A high ranking is very important. The more targeted your visitors are, the more you’ll sell on your site.
However, only a high ranking is not enough. Even if visitors go to the sites where the producets it sell they are interested about, they don’t buy. Many webmasters found this problem.
So, we’re going to tell you how to make your website more effective.
First: 3 critical points – Make a good first impression, or your visitors will
leave your site immediately
It’s very important that you make a great first impression when visitors come to your site. Your page must pass these three critical points before a visitor starts reading the text on your Web page:
1. Web page must load quickly
Visotors won’t wait for slow loading pages. Lot of visitors will go away before they have had a chance to look at your pages if your Web pages don’t load as fast as is possible.
Don’t forget that majority of visitors still use a 28K/56K modem to surf the Internet. If your Web page is 120 KB big (including the images), then it takes 17 seconds to load the page. Would you wait so long?
2. The Web site must look good
Hire a specialized Web designers to make sure your site has a professional layout if necessary,People don’t want to purchase from a backyard business. It’s so important that your Web pages look perfect.
Also your link pages must look good,too. If you want to exchange links with other sites to bulid more inlinks, make sure that your link pages look attractive. A link on your link pages should be something other people want to have.
Use a great layout for your link pages and make your link pages accessible from your other Web pages.
3. Don’t use automatically generated doorway pages
Automatically created doorway pages might bring some visitors to your site. However, they’ll land on a Web page that was designed with search engines spiders in mind. Often, they consist of nothing more than a list of buzz-words and always look ugly to your website visitors.Web surfers will quickly close such a page, so you won’t get good results with this method .
If your Web site fails to meet all of these categories, Even before you have the chance to tell the visitors your marketing message,they will leave your site.
Second:Keep your website visitors on your site
1. Come straight to the point
Your home page is the very first page of your site and the page that people see first when they visit to your site. Therefore, it’s important that your home page is interesting for your visitors.
Every visitor wants to get a prompt answer to the question “what’s in it for me?” when they come to your site.So, On the first paragraph of your home page, you should tell your visitors waht they want:
a. what you do
b. why people should stay on your site
c. what’s in for your visitors
People will go away if you don’t answer these questions quickly and correctly enough.
Of course, all website owners are convinced that they have the best products on earth and that everybody should buy it. Unfortunately, your visitors don’t know that.
Web surfers will be impatient to dig into your site if they can not find the major benefits of your products, no one will take the time .
2. Don’t annoy your visitors with sightless animations
Some sites use Flash animations or big pictures with a meaningless text such as “Welcome to our site” as their index page that redirects to their actual first page. Tf you don’t want to lose a big part of your visitors,Don’t do that.
Flash intros take minutes to load on a slow modem connection so most Web surfers will go away before they even had a chance to see your actual home page.
Moreover, most search engines will not index web pages which contained only a Flash animation . If you use a Flash intro as your index page, This means that there will be no chances for your site to show up on search engines.
3. Respect people’s time
Don’t use large bandwidth-clogging graphics before high-speed Internet access becomes widespread,
In general, no single page should have more than 200 KB of graphics, and no single graphic should be larger than 30 KB to 50 KB.
4. Use different Web browsers to have tests
Not all your visitors use Microsoft’s Internet Explorer. It’s important to test your Web site with different Web browsers.
You can use Internet Explorer version 5.0/6.0/7.0, Mozilla/Netscape and Opera to have tests.
5. Be consistent
Try to avoid complicated backgrounds which are colored or textured. They make text difficult to read for your site visitors. Of course, dancing buttons and blinking text don’t belong to a professional Web sites, either.
Navigational bar always at the same side on the professional Web sites. They use a consistent style for headlines, headers and body. Don’t use more than three different fonts in different sizes in one page.
Once Web surfers have decided to stay on your site with their first impulse, you have the chance to keep them with a good sales copy.