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Hidden text and hidden links are big trouble and something you should never do.

Hidden text could be the keywords written in the same color as the background. A hidden link is simply a link which is not visible to the nacked eye, but the search engine robots would follow.

It might be a graphic which is only one pixel by one pixel and the same color as the background.

If a search engine detects text in the same color as the background, it might penalize or even ban your site. In fact, one search engine expert has even suggested that if your background is, say, white, and you have a black table with white text on your page, that search engines would read that as hidden text (white background, white text) even though the text is clearly visible in the black table.

Doorway pages are also bad. Often there is then a link to a website or there is some form of redirect. A doorway page is a page carefully designed to do well on search engine results, but is never meant to be used by humans.

By the way, “doorway pages” should not be confused with “entry pages”. You can get lots of my traffic entering through one or another of my articles. But these are real articles with real content, designed for human eyes and optimized for the search engines. This is a good tactic, because it adds content (which is what search engines are looking for).

Duplicate pages are also a no-no. Search engines like original content made for human visitors. Five pages with the same article are seen as spamming, even if you already have made a little changes(such as the title) in each version.

Why not just optimize your site for the keywords you want, rather than try to trick the search engines? It probably will cost you less to hire a Search Engine Optimization expert, and your website will not get banned.And those 10 seo tips are very useful, I highly commend have a read of those tips.

Hidden links and text, doorway pages and duplicate pages are just a few of the “clever” tactics that can land you in the “Search Engine Slammer”. If you spend much time on the Internet, you’ll be approached about many others sooner or later.

doorway pages, duplicate pages, hidden links