On-page SEO includes every method of optimization than can be used on your own site (unlike off-page SEO, which focuses on methods used on other websites). These methods pertain to every form of content on your website, such as each webpage’s text, additional documents that are in Word or PDF form, and videos.
The items you must optimize your site for are the following: page title, page description, keywords, internal and external links and your image alt tags. Let’s look at each one in more detail.
Spiders. All search engines use programs called spiders to collect information from websites on the internet. These spiders scan the text on each webpage and follow the links to other websites. All the information is then stored in an index. Google will find your website in one of four ways: it is either redirected from an existing webpage, notified through the submission of a sitemap or an addurl function, and lastly, by following a link from another website. The spider will search a webpage and follow the internal links to other pages on your site, even at the time or in the future. Don’t be concerned if your whole site isn’t indexed right away; the spiders will come back for more!
New websites can generally expect to be crawled by spiders within a month, and usually appear in the search results within 4 to 6 weeks. Of the four methods of attracting the spiders, submitting a sitemap generally yields the fastest results. A sitemap is a table of contents that you publish on your site. It gives spiders a roadmap to navigate your site. Creating a sitemap is easy; just visit xml-sitemaps.com and enter your domain name. It will scan your site and create the sitemap for you.
Your next step is to submit the sitemap to the two following locations:
Google Webmaster Tools
Yahoo Site Explorer
Headers
Search engines attach more value to words in header tags, and rightfully so. If your article has several sub headers with the words “Orange Juice” in it, then it’s more likely about orange juice, right? In HTML, these headers have their own tags like
and . The lower the number, the higher the SEO benefit it receives.
Ensure that your headline has a
tag and every proceeding sub header uses at least an header tag.
Body Text
This is the meat and potatoes of your webpage. Ideally, each page should consist of 400-500 words. This size is most beneficial for search engines and humans alike. Ensure your keyword appears exactly how it is at least once every 100 words, preferably closer to the beginning of a paragraph than later. You can bold and italicize your keywords, so long as it’s done conservatively.
Image Alt Tags
For every image on your website, there’s a tag used to describe it. Don’t blantantly stuff the tags with your keywords; rather, describe the image and find a creative way to incorporate your keywords into the description itself.
These are the most important elements of on page-optimization and they apply to every webpage on your site. Through proper on-page optimization you are preparing your site to rank well with all the major search engines
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