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Almost all SEO‘s agree that having your keywords in the “title” tag is important for ranking
Is it? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. We also decide to find out if repeating your keyword more than once was a factor in ranking.

The methodology: I gathered the results of the queries that were naturally performed last month by myself and three associates using the two leading search engines and analyzed them. I had to visit each page and count the number of times the keyword (the search term) was used between the title and /title tags. Those keyword counts were then tabulated for the first 10 rankings and finally converted into a normalized “ranking correlation”. The results for each of the two leading search engines were kept separate so that we could discover any differences between the two leading search engines for this factor.

Pages with a keyword count of two (2) between the title and /title tag rank higher than pages of other keyword densities on both of the leading search engines.

This is merely a correlation study, so it cannot be determined from this study whether the leading search engines purposefully entertain this factor or not. The actual factors used may be far distant from the factor we studied, but the end result is that these search engines do, in fact, rank pages with the search term (keyword) repeated twice in the title higher than pages with other keyword counts used in the study.

factor in ranking, Keyword Count