A new anti-spam federal law has been adopted by the United States. The CAN-SPAM ACT of 2003 has taken effect on January 1. The CAN-SPAM ACT provides definitions and appropriate penalties for misleading commercial email communications.
Contacting webmasters to ask for a reciprocal link is perfectly legal with the new law. So that’s not the case that Some webmasters fear that it might not be legal anymore to contact potential link partners to do the search engine optimization .
The new legislation makes it easier for legitimate email marketers to comply with a single set of laws.Also makes it illegal for spammers to send misleading emails.
Here are the most important points of the new law:
* All commercial email must include a link for (and, of course, honor) unsubscribe requests.
* All commercial email must not present misleading information in the From field or header information.
* You must not use deceptive subject headings.
* All commercial email must conspicuously state that all commercial, promotional mail is an advertisement, unless all recipients have opted in.
It’s perfectly legal to send link exchange messages. You only might have to consider a few points.
Don’t sell any product in your email message when sending link exchange email messages to potential link partners, but ask the webmasters for a reciprocal link. Of course, you must use your real email address when asking for reciprocal links.
This means that you should add your mailing address to your link exchange email messages, for example in your signature. If you read the tips and tricks we gave in this newsletter in the past, you already know that complete contact information in your email messages improves the response rate to your link request messages.
To be on the safe side, do the following in your link exchange messages:
1. Add your full mailing address to your link exchange messages.
2. Add a “Remove” part to your link exchange message.
A significant change to you is that this new legislation requires that you include a valid, physical mailing address in all email campaigns.