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MSN is an engine that is still very easy to manipulate with spammy page content, which makes its search results not as relevant as Google or Yahoo’s results. MSN still gets it fair share of searches though so it is worth seo optimizing for.

Search Engine Optimization efforts for MSN will not be wasted if you have stong keyword density through out Title, Description and Keyword Tags. Place your most important keywords close to the begining of the title sentence. Make sure to use a strong keyword rich internal navigation system, inter-linking all pages together. Using a single keyword rich H1 tag and several H2’s will have a great effect with MSN.

MSN is strong on page theme’s so when optimizing for MSN, try to include main keywords through out title tags across your pages.

This makes complete sense from MSN’s point of view. A professionally optimized site will allow their aptly named spider, MSNbot, to easily read, navigate through and thus relevantly index the web site properly. By optimizing your web site in accordance with MSN’s guidelines, you stand a much better chance of being found when it counts the most - when someone is searching for your goods and services.

Here are a few guidelines suggested by MSN to help you out. First and foremost, MSN readily admits that MSNbot will actively be using Meta tags for part of its web site analysis.

Yes, meta tags are still relevant pieces of code (despite all the nay sayers out there), and with this new Bot they seem to play a very important role within the indexing algorithm. Similar to other search engines, the ‘title tag’ again appears to be the most heavily weighted within the algorithm, followed closely by the Meta Description Tag and if you read between the lines, it is suggested that your best ‘keywords’ should be included in both places.

MSN does not come straight out and say that the “keywords meta tag” will be utilized, but by reading between the guidelines it strongly suggests the keywords in all areas (title, description and keyword tag and content) should adhere to each other.

Linking, as per usual, will be an important part of MSNBot’s equation. They offer two suggestions as to which links will be deemed the most important: links from the main page and links no more than three levels deep.

This means all hyperlinks on your site should be accessible within three clicks or less from each other for maximum effectiveness. Very interesting. Larger web sites may have a problem adhering to this rule, but it should be kept in mind that the MSNBot is still feeling its way through the web. A three deep scenario is probably the beginning of the parameter. It will surely offer a deeper crawl as it becomes more sophisticated.

An interesting point within the guidelines suggests that words (even keywords) within headers, footers and tables will not be read. Again, simple text is the rule of thumb. This may cause some web sites to need a complete redesign. Graphics with long or non-content supported ALT tags will also be dismissed. This is very similar to the rules from other major search engines, as it provides somewhat of a safeguard against sites that stuff keywords in an attempt to fool or “spam” the engines into thinking they are something they are not. Redirects will not be read either.

Content of course is still king when it comes to MSNbot’s ability to put the entire puzzle together. Apparently, at this stage, the Bot does not read text within a graphic, so if you have important keywords contained within a graphic (especially on your main page), they strongly suggest you move those keywords into plain old text format. And here’s a tip; the closer to the top of the page, the better.

MSN Search calls for pages to be under 150K in size, suggesting the Bot will either simply stop reading after this point or in a worse case scenario, may measure/weigh the page size before reading and simply skip the page all together. This point is not made entirely clear, but it should be of enough concern to have every SEO firm scampering to measure their clients web site’s index pages, just in case.

In actuality, a page size of 150k could contain a lot of relevant text content, but add a few fancy graphics in there and the total can add up quickly.

Submitting your site to MSN
Good news! Submission to MSN Search is offered freely by Microsoft but two rules must be followed. First, search to see if your web site is already contained within their database. There is no need to resubmit if they already have you indexed. Second, the submission procedure is manual and is not accepting automated submissions at this time. Therefore you must enter a presented code into the appropriate field along with your URL before being allowed to submit.

According to MSN Search online documentation, some sites may have been deleted from the old index. Web site owners, SEO firms and other online marketing professionals take note: It would be time well spent to double-check your inclusion status or run through your entire client roster to ensure each client is contained within the MSN Search database. They may have been ranking high in there before but completely absent now. Resubmit where necessary.

This engine is already a major player and if the search industry rumors are true, MSN Search will be taking on the Google and Yahoo!’s of the world for dominance within the marketplace.

By following a few simple guidelines and MSN specific SEO procedures, your web site will be showing up with the best of them.

MSN, MSN SEO