The New York Times has published an article about Amit Singhal which is in charge of Google’s ranking algorithm.Some interesting facts about Google’s ranking algorithm was revealed in this interview.
Google knows its algorithm is not perfect
“[...] Any of Google’s 10,000 employees can use its ‘Buganizer’ system to report a search problem, 100 times a day they do this.”
“a balancing act was involved in tweaking and quality control . ‘You make a change, and it affects some queries positively and others negatively,” [...] ‘You can’t only launch things that are 100 percent positive.’”
Why algorithm have to be changed about Google
Here’re many examples which show that why Google could change its algorithm:
“Recently, when you search for ‘French Revolution’ in google, the search results returned too many sites about the recent French presidential election campaign — in which candidates opined on various policy revolutions — rather than the ouster of King Louis XVI.
A search engine optimization gave more weight to pages with phrases like ‘French Revolution’ rather than pages that had both words simply.”
It’s important to know whether you should use your keywords as a phrase or as separate words on your web pages, If you want to get high rankings on Google.
But different keywords should be treated differently. Fortunately, there is a way to find out how you should use your keywords on your web pages (see below).
one of many factors is PageRank
When Google was new, PageRank was very important , Google now uses many more factors to determine the rankings of web pages:
“PageRank is but just one signal. other signals like words, links, images and so on. Some signals are data patterns uncovered in the trillions of searches that Google has handled over the years, Some are drawn from the history of how pages have changed over time.”
Many factors will influence the ranking of a web page on Google. You have to work on all these factors if you want to get high Google rankings for your website.
What you can do to optimize your web pages for Google’s algorithm?
Which factors are important for Google? Does your website have these factors?
You don’t have access to Google’s internal tools. How can you find out whether it is better to have the words “French revolution” as a phrase on your web pages or if you should use both words separately (see example above)? Which other factors are important for high Google rankings?
So we developed the top 10 optimizer tool. IBP’s Top 10 Optimizer demystifies Google’s ranking algorithm by analyzing the top ranked pages. IBP will tell you where to put the keywords on your web pages in plain English and which factors lead to top 10 Google rankings.
If you haven’t used the top 10 optimizer with your web pages yet, give it a try.
The information is specifically for your website, your keywords and for Google (you can also select other major search engines).