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Has your website lost its rankings in Google? Many things can cause a ranking drop and affect your search engine optimization . Did your rankings drop or did your website vanish completely from Google? We’ll tell you now what you can do to get your rankings back.

Why your Google rankings have dropped, There are several reasons:

1. There’s no web page can keep its rankings forever.Sometimes,Your pages are worse than your competitors’. Your competitors may have better web pages with better content and better inbound links. So, you have to do is to optimize your web page content for your keywords and try to get better inbound links.

2. Your web pages’ content changes. After a web page change, Google will downranks web pages temporarily. But you’ll not be worried about this process which has been described in a Google patent.And you’ll get your old or better rankings back after some time.

3. If there’s spam elements on your web pages or if google thinks that your website has spam elements, it will apply a penalty to your website. In that case, you have to file a reinclusion request.

How to find out if google has penalized your website

Search for your domain name on Google.it’s likely that it has been penalized if your website does not come as the first result.

If Google cannot find any page of your website if you search for “site:yourdomain.com” (replace yourdomain.com with your own domain name) then it’s nearly sure that your website has been penalized.

How to get your rankings back

You should make sure that everything is okay with your site before you ask Google to reconsider your website:

1.Fix all off-site issues.

Off-site issues are often the reason for ranking penalties. If you participated in automated link exchange systems of if you paid a cheap overseas link building service to get links to your website then it’s likely that these links have been flagged as spam links by Google.

Google does not like automated link systems at all. Remove all automated link systems from your website and try to make sure that these linking systems do not link anymore to your site.

Do not buy links.Try to get rid of these links if you purchased them to improve your rankings. Google has officially stated that they consider paid links spam.

2. Fix all on-site issues that might have caused the problem.

Reconsider any use of display:none and visibility:hidden that you use in the CSS code of your website.If you use these hidden text or nearly hidden text on your website then remove it.

If you use keyword lists or any other form of keyword stuffing on your web pages, then remove these elements.

Check your web page titles, the meta tags and even HTML comments.

Remove any unnecessary redirects, unrelated links and all duplicate pages. If you use cloaking or bot blocking scripts on your server, disable these scripts. Make sure that your HTML code is clean and that your web pages look nice. Don’t use any automatically created doorway pages.

What you can do to file a reinclusion request

You can file a reinclusion request after you have removed all off-site and on-site elements which could have been flagged by Google,

Keep your reinclusion request short and to the point. Be friendly and explain what exactly you have done to clean up your website.

After ranking drops,you shouldn’t use any search engine optimization services that promise quick-fix solutions.it will cost your business a lot of money. For that reason, If something looks too good, too inexpensive or too easy to be true then it probably isn’t true.

If you use ethical search engine optimization methods to optimize your web pages then you can be sure that your website gets high rankings without offending Google. It can take longer to get high rankings with ethical methods but you will also keep your high rankings much longer.

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