Archive

For April, 2009

Search Engine word stemming and synonym expansion

Comments Off

Today we assume that the search engine can locate all of the matching pages (precision) and return relevant results. Google, considered the de-facto engine by many technies has rocketed Google into a billion dollar industry, with over a dozens contenders (Magellan, Alta Vista, MSN, Mama, Etc) ripping at Google’s heels.

From an academic perspective, the “best” search engine is the one that returns the “right” answer, the one that derived the “meaning” of the query and returned on-point results. Old research attempted to qualify the quality of search engines using difficult metrics such as Search Engine Precision and Recall.

A central part of quantifying the “relevance” of any query is to “expand” the query into a more complex query. For example, consider the query:

cheap condo Los Angeles no credit check

Word Stemming

“Word stemming” is defined as the ability to include word variations. For example any noun-word would include variations (whose importance is directly proportional to the degree of variation) With word stemming, we use quantified methods for the rules of grammar to add word stems and rank them according to their degree of separation from the root word. For example, we might see stems identified for “cheap”, “condo” and “check”:

Continue reading this entry »

Increasing Traffic To Your Online Store

Comments Off

One of the best ways of increasing traffic and to be SEO friendly to your online store is to allow thousands of webmasters to put your link, banners, coupons and product data feeds on their web site for FREE.

You don’t pay these webmasters anything until somebody actually buys something from your Online Store. This is called affiliate marketing, or performance based marketing.

Performance based marketing allows your Online store to be advertised all over the World Wide Web for Free while branding your domain name or trade name. Only when somebody buys, that’s when you pay!

Compare this to PPC (Pay-Per-Click) marketing where you pay for each click if you make a sale or not. Compare this to signing up for a $5000 banner advertising campaign where you must really know your stuff in the area of testing and tracking.

Performance Based Marketing is one of the best risk-free ways of increasing traffic to your online store because your affiliates are the ones who do all the promotion. There are two considerations for Online merchants when thinking about setting up an Affiliate Marketing system.

Continue reading this entry »

General knowledge of SEO

Comments Off

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Before you begin serious SEO you must ensure that your website is “search engine friendly”. This means making sure that each individual page is compliant with search engine standards and ready to be indexed correctly. Follow each of the steps below for each page on your site. While this document will not guarantee top placement for you in any search engines, it will increase your chances to be included in the relevant results. Consider the information below to be subjective advice, and advice only, which have been assembled based on both experience and research. Please note that all search engine technologies are constantly evolving, rendering only month-old tricks to deceive their methods useless.

Continue reading this entry »

SEO to Manage Your Online Reputation

Comments Off

It’s amazing what some people will say. And what lengths they will go to say it. Even though you try to be accommodating, there will always be some disgruntled employee, jealous boyfriend, unsatisfied customer or other detractor ready to post all sorts of nasty things about you on the Internet.

Some of it might even be true…but with a nasty twist. Some of it might be pure fabrication. Either way, there is little you can do to stop them.

But the worst part is that when somebody Google’s your name, or your business name, they find something entitle “scam report” and your name or business name attached to it. Or “poor credit report” with your name attached to it.

Continue reading this entry »

Tired Of Your Website Not Providing You With a Good R.O.I?

Comments Off

Online marketing has become a very competitive field in the past couple of years. There are so many online businesses on the internet that sell the same products but all are sold by different stores. What if you are one of these stores and your targeted market has an extraordinary amount of competition? If you can’t be found on the search engines then how are other people going to find you? And as you know if you do not have traffic going to your website then there is no way your website is going to make money for you. That’s why web promotion is so important to help your business gain visibility online.

The first step in this never ending process of website submission is that you are going to have to get your website ready to close your sales once the targeting market comes to your website. Make sure you have call to actions set up on the top left of page or where you think the customers will see first on the home page.

Continue reading this entry »

Blue Taste Theme created by Jabox