There is a raging debate over the relative importance of on-page search engine optimization and off-page optimization. This case study that offers presents some intriguing findings.
Archive
For February, 2009
A listing in Yahoo can boost your site’s page rankings exponentially but unfortunately it is one of the most finicky and difficult sites to get into. For one thing they don’t allow you to piggyback by using well-known keywords or brand names. It is all original, you and manually arranged.
Spending more money on marketing does not always mean better results. Many large companies spend a large amount on Internet marketing by hiring expensive advertising agencies with very disappointing results. Smaller successful businesses recognise the importance of developing a streamlined, effective and well-planned marketing strategy. For example, creating online business profiles can be a very inexpensive method of generating a large number of leads. You can also attract many prospective customers by learning how to conduct proper search engine marketing.
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: “Get me a top-ten ranking at Google.” Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.
It is time to separate fact from fiction.
It’s the worst nightmare of every webmaster, your site gets hacked. That’s really bad for you as a webmaster but also for your search engine rankings. But Google can help you get back in the high search engine results pages again.
In early may there was some kind of backdoor in the shared server of my hosting company. Because of this backdoor a javascript changed all the index pages of every website on the server. There were placed hidden links on every index page of every website on the server.