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Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Potential clients come to me with a single goal: “Get me a top-ten ranking at Google.” Some will also mention MSN, and a few will rhyme off a list of search engines and want to rank well at the top 200 of them.
It is time to separate fact from fiction.
It’s the worst nightmare of every webmaster, your site gets hacked. That’s really bad for you as a webmaster but also for your search engine rankings. But Google can help you get back in the high search engine results pages again.
In early may there was some kind of backdoor in the shared server of my hosting company. Because of this backdoor a javascript changed all the index pages of every website on the server. There were placed hidden links on every index page of every website on the server.
You’ve translated your website into German, Dutch,Arabic,Italian, French, Spanish, Portuguese and Chinese. Now what is next?
Now you have to draw traffic to the newly translated sites. There are many ways to draw traffic, but the search engines are just as important in German or Spanish as they are in English.
Google will show Maggie 534,000 resources on “bread baking”. Unless she fails to find what she wants on the first page, or top 10 results, she will never find your website listed 124th in the results. (Actually, if she does not find what she wants in the top twenty or thirty results, she is likely to refine her search to “easy bread baking” or “home bread baking”).
How do you get into the top 10 results? You might have heard a lot about “search engine optimization” and “ranking analysis” and “algorithms”. It all sounds very complex, but it really works on a simple 1 – 2 – 3 principle.
The buzz so far in 2009 is that social media is a must, SEO is not enough; The truth is that you would be foolish not to review the social media tools available to see if any of them are worth your while.