Archive

For December, 2008

Why website optimization is important

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If you have to explain the basic SEO services concepts to your boss who is not involved in website optimization, He must has difficulty to understand search engine optimization and the different methods that are involved. Then you can talk to him the following list, All thses may help you:

1. Link building is important

Links are like votes for a website. The more votes a website has, the better the rankings. IBP’s link tools help webmasters to get as many links as possible.IBP’s link builder helps you to get links from relevant websites.

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Make Yahoo Work For You

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Each search engine, including Yahoo, uses proprietary algorithms to as a way to record procedures for ranking websites. People providing an SEO service sometimes study a search engine company’s patent information to gain clues to their algorithms. After you have entered your key words into the Yahoo search engine, Yahoo uses web robots, called crawlers or spiders, to search through the many web pages seeking to identify those key words, and then identifying the links listed on each page, and identifying words on the linked pages as well. A web crawler might also take note of the number of times a key word is used on a web page, and that can cause it to rank higher in a search engine listing.

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Make sure that Google can index your site with new robots.txt commands

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Google is currently experimenting with new robots.txt commands. If your robots.txt file accidentally contains one of the new commands, it might be that your robots.txt file tells Google to go away and be bad for your search engine optimization.

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Insider information about ranking algorithm of Google

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The New York Times has published an article about Amit Singhal which is in charge of Google’s ranking algorithm.Some interesting facts about Google’s ranking algorithm was revealed in this interview.

Google knows its algorithm is not perfect

“[...] Any of Google’s 10,000 employees can use its ‘Buganizer’ system to report a search problem, 100 times a day they do this.”

“a balancing act was involved in tweaking and quality control . ‘You make a change, and it affects some queries positively and others negatively,” [...] ‘You can’t only launch things that are 100 percent positive.’”

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Importance of SEO

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Up-to-date Content

Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Content is a golden word in Search Engine Optimization. If your content is Original then its a big plus. High ranking websites in google,yahoo and msn have a plethora of content.You can gain much on a poorly updated site.

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