The New York Times has published an article about Amit Singhal which is in charge of Google’s ranking algorithm.Some interesting facts about Google’s ranking algorithm was revealed in this interview.

Google knows its algorithm is not perfect

“[...] Any of Google’s 10,000 employees can use its ‘Buganizer’ system to report a search problem, 100 times a day they do this.”

“a balancing act was involved in tweaking and quality control . ‘You make a change, and it affects some queries positively and others negatively,” [...] ‘You can’t only launch things that are 100 percent positive.’”

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Up-to-date Content

Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Content is a golden word in Search Engine Optimization. If your content is Original then its a big plus. High ranking websites in google,yahoo and msn have a plethora of content.You can gain much on a poorly updated site.

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Link popularity building tools had a bad reputation in the past in the area of search engine optimization. Many webmasters argued that in order to deceive search engines these tools would artificially inflate the link popularity score of web sites .

It have been true for the first generation of these tools but then ARELIS came up, promising to be the first serious reciprocal links management tool.

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Is your website nowhere to be seen in Google? It might be that Google doesn’t like your website because it looks like spam.

Check the following list to find out whether your website might look like spam or not.

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Has your website lost its rankings in Google? Many things can cause a ranking drop and affect your search engine optimization . Did your rankings drop or did your website vanish completely from Google? We’ll tell you now what you can do to get your rankings back.

Why your Google rankings have dropped, There are several reasons:

1. There’s no web page can keep its rankings forever.Sometimes,Your pages are worse than your competitors’. Your competitors may have better web pages with better content and better inbound links. So, you have to do is to optimize your web page content for your keywords and try to get better inbound links.

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A “Search Engine Optimization Specialist” is an ideal person to optimize your website in such a way that it ranks well in SERPs, by implementing various search engine marketing strategies. A Search engine optimization specialist has expertise and experience in preparing and implementing the best search engine optimization strategy for any business. He knows what things need to be added and what things have to be removed to make a website favorable for good search engine rankings. As SEO is a technical job, it is always advisable to employ a professional Search engine optimization specialist rather than do it yourself. However, finding a good SEO specialist will take some time and knowledge.

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You may know Google’s link command. It allows you to find web sites that link to another web site which is a special search query .

Give an example, if you want to find web pages that link to Microsoft.com, enter “link:www.microsoft.com” in Google’s search box.

Unfortunately,Google’s link command is not as useful as it used to be. Many links are missing in Google’s link search. Actually,It shows only a small selection of links to yours.

Many people think that Google’s link command only returns links from web pages that have a PageRank of 4 or higher. This opnion is not true.

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A high ranking is very important to get high quality targeted traffic to your Web site. The more targeted your visitors are, the more you’ll sell on your site. But it is not enough. Many webmasters have the problem that their visitors don’t buy something on their site even if the way the visitors reached the site indicates that they’re interested in the products.

What you can do to improve the effectiveness of your Website?

PART 1: Make a good first impression, or your visitors will leave immediately

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