Yahoo’s search engine spider is capturing the full text of web pages, up to a 500,000 characters limit. The new Yahoo search also supports many file types, including HTML, PDF, and Microsoft Office documents.

What does this mean to you and your web site?

Yahoo is a very big player in the search engine market. Its new search technology will power nearly half of all searches conducted within the United States.

That means that your web site should have good rankings in Yahoo if you don’t want to lose customers.

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Audience reach is the percentage of US home and work Internet users estimated to have searched on each site at least once during the month through a web browser or some other “online” means.

Many people use Yahoo to find web sites on the Internet. A good position on Yahoo can bring you a considerable number of visitors. If your web site doesn’t have good rankings and SEO friendly on Yahoo, you’re missing a lot of potential customers.

How do I get my web site into Yahoo?

Although Yahoo offers a paid inclusion program, it’s not necessary to use that program to get into Yahoo. Yahoo finds most web sites through links on other web sites.

If many other web sites link to your site, Yahoo’s spider will find your site. In addition, Yahoo also offers a free site submission feature. When Yahoo’s spider visits your web pages, you should make sure that your web pages are optimized for Yahoo’s ranking algorithm.

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Why Seo Optimize for Yahoo? According to a recent study, of all the searches done through search engines, around 25% of searches are done through Yahoo. That means, if your site is not coming up on Yahoo, you lose 25 percent of your potential visitors. Until February 2004, Yahoo used Google results. So, Google optimizing was enough to get a top rank on Yahoo. As of 17th February 2004 , Yahoo dropped Google results and instead showed search results using Inktomi algorithm. Yahoo’s shift from Google to Inktomi made optimizing for Yahoo inevitable.

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A listing in Yahoo can boost your site’s page rankings exponentially but unfortunately it is one of the most finicky and difficult sites to get into. For one thing they don’t allow you to piggyback by using well-known keywords or brand names. It is all original, you and manually arranged.

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