Link building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords.

The basics about keywords in text links and link bombs

Google tries to find a relation between the words that are used to link to your site and the content of your website. If many websites link to your website with the word “tomatoes” then Google’s algorithm will come to the conclusion that your website should be listed in the search results for the keyword “tomatoes”.

The keywords in the links to a website have been so important for your SEO and Google that people managed to get websites to the top of Google’s search results for very obscure keywords. For example, some people started a scheme in which they asked their friends to link to the official website of George W. Bush with the keyword “miserable failure”.

The result was that George W. Bush’s website was #1 on Google for that keyword. In the meantime, Google has learned to deal with these so-called Google bombs and it’s not as easy to manipulate the results with the links as it has been.

What you should do if your website has no links

When you try to get links from other websites, you should make sure that they help you to increase your rankings for your keywords. That means that you must make sure that the links to your website contain your keywords.

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Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.

There are good ways and bad ways to target multiple keywords. If you choose the wrong way, search engines will think that you are a spammer. If you choose the right way, your website will get higher rankings. The following three steps will help you to get high rankings for as many keywords as possible.

Step 1: Remove stuffed keywords from your web pages

Some webmasters think that the best way to optimize a website for multiple keywords is to add them on every web page and separate them with a comma.

These websites usually have extremely long meta tags with dozens if not hundreds of keywords. You won’t get high rankings on Google with that method. Add dozens of keywords on a web page is called keyword stuffing and all search engines consider this spam. You actually risk your search engine rankings if you use this method on your web pages.

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Trust is a major factor in Google’s ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content.

A high trust level is crucial if you want to get high Google rankings

The reason why some websites do better than others is trust. Some websites have managed to reach a very high trust level and SEO firendly with Google. That helps them to get higher rankings on search engines than you do.

Google doesn’t want to list spam sites in the search results. For that reason, it is important to show Google that your website is for real, that you’re not a spammer and that you plan to stay in business for a long time.

Here are some things you can do to show Google’s algorithm that it can trust your website.

1. Things you should consider about your domain name

The age of a domain is important to Google. When you start a new online business, consider buying an old domain name if a suitable name is available.

If you start with a new domain, buy it with a renewal period of two years and more. You show Google that your domain is not a throwaway domain by doing so.

Check your WHOIS records and make sure that the contact information is correct. Do not use exotic top level domains. If you are in the USA, use .com, .net or .org. If you’re in another country, use the official top level domain of your country.

Don’t overuse hyphens in your URL. For example, www.keyword-keyword1-keyword2-keyword3-keyword4-keyword5.com might look spammy.

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There are submission services (and spam email messages) that promise to submit your web site to 50,000 search engines. Some web site promotion tools also claim that they can submit your web site to thousands of search engines.

Thousands of search engines?

There aren’t thousands of search engines on the Internet. Period. The majority of these 50,000 so called “search engines” are free for all (FFA) link pages or special interest web pages.

Submitting your web page to thousands of FFA sites means that you’ll end up with thousands of spam email messages.

In addition, you won’t receive a single visitor when you submit your web site about office equipment to a directory of poets in Poland.

There’s only a handful of search engines that can really bring visitors to your web site. As always, it’s quality that matters, not quantity. For this reason, you should concentrate on the important search engines when you submit your web site to search engines.

Which search engines are important?

Currently, there are only three major players: Google, Yahoo and MSN Search. They are responsible for the bigger part of the search engine traffic you can get because they also power other search engines, for example the search engine on AOL.com displays Google results.

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